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The DCCC is announcing their next round of investments in paid digital, direct mail, print, and radio ads to reach voters of color. This paid media investment is part of the P.O.W.E.R. The People program; the DCCC’s historic eight figure investment to persuade and mobilize AANHPI, Black, and Latino communities ahead of the November election.
This culturally competent and resonant ad campaign is focused on persuading and mobilizing voters of color through compelling creative and localized messaging – highlighting how Democrats are focused on lowering costs, expanding health care access, and protecting fundamental freedoms like abortion.
The paid investments are in both DCCC Frontline and competitive Red to Blue districts with higher populations of AANHPI, Black, and Latino voters – districts which are crucial to Democrats’ path to retaking control of the House.
Some examples of these investments include:
Paid Media for AANHPI Community:
CA-45: Digital Landing Page* AAPIsforCA45.com (English, Vietnamese, Korean, Chinese – Simplified/Traditional)
NV-03: Digital Landing Page* AAPIsforNV03.com
 *Ads and direct-mail targeting AANHPI voters direct to these AANHPI-specific digital landing pages
Paid Media for the Black Community:
IN-01: “Steel”
NY-04: “Safeguard”
Paid Media for the Latino Community:
CA-22: “We Are Trabajadores” (Spanglish)
CO-08: “Colorado First” (Spanish)
These investments are in multiple languages most spoken in these districts including English, Chinese, Hindi, Korean, Spanish, and Vietnamese. Districts currently receiving engagement investments are CA-13, CA-22, CA-27, CA-45, CA-47, CO-08, IN-01, NE-02, NC-01, NM-02, NY-03, NY-04, NY-17, NV-03, MI-08, OH-09, OH-13, OR-06, VA-02, and VA-07.
DCCC National Engagement Director, Mariafernanda “Marifer” Zacarias:
“The DCCC has made historic investments this cycle to persuade and engage voters of color who are critical to Democrats’ path to retaking the majority. With the launch of our paid digital, direct mail, and radio ads, we are reaching voters of color on the platforms they spend time on while talking about the issues they care most about. We are highlighting how Democrats are working to lower costs, expand health care access, and protect abortion, while MAGA Republicans are only looking out for themselves and the ultra wealthy.”
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