Our Power, Our Country is a historic eight-figure investment focused on engaging and mobilizing key AANHPI, Black, Latino, and rural voters
The DCCC is launching Our Power, Our Country, the earliest-ever investment that House Democrats have made to persuade and engage voters of color and rural voters who are an essential part of Democrats’ path to victory in the midterm elections. The investment is also the first time the DCCC has had a program dedicated to engaging rural voters specifically.
Our Power, Our Country will center its efforts on organizing, educating, engaging, and communicating to AANHPI, Black, Latino, and rural communities in competitive battleground districts – both offensive and defensive – key to flipping the House majority.
The investments will ensure the DCCC can conduct robust research, spend earlier than ever with paid media and voter education, mail, increase earned media, persuasion and mobilization efforts, build grassroots cohorts, and hire staff dedicated to organizing on the ground.
REMINDER: Already this year, the DCCC has launchedour “Engagement On the Road” tour to meet directly with constituency voters in battleground districts, and has run multiplenationalpaid media campaigns explicitly dedicated to reaching voters of color and rural voters, including the Committee’s first ad campaign of the midterm elections.
DCCC Chair Suzan DelBene issued the following statement about the historic investment: “We know that to win the House majority, House Democrats need to meaningfully engage with AANHPI, Black, Latino, and rural voters as early as possible, and Our Power, Our Country is a direct reflection of that commitment. As House Republicans are raising costs, ripping away people’s health care, and standing idly by while their party strips voting power from communities of color in order to rig the midterms, and in the face of reckless tariffs and attacks on Medicaid that are hurting rural communities, this program will help ensure our message of lowering costs and protecting affordable health care breaks through with these key voting blocs.”
DCCC National Political Director Brooke Butler: “The very first ads the DCCC ran this midterm cycle were targeted for AANHPI voters and ran in Korean, Chinese, and Vietnamese newspapers, making clear just how serious we are about taking action earlier than ever to engage voters of color effectively to win back the House. Our Power, Our Country will be an instrumental factor in our fight to victory next November, and the historic addition of the rural engagement program sends a strong message that we’re leaving no voter behind and no stone unturned in our efforts to flip the House majority.”
Additional Background: This cycle, Our Power, Our Country’s efforts include:
Rapid response investment in national digital ad campaigns explicitly dedicated to reaching and educating voters of color and rural voters on key issues.
In-depth research and pollingto better understand the issues of importance to communities of color and rural voters. The combination of qualitative and quantitative research will enable us to better connect with AANHPI, Black, Latino, and rural communities and address their priorities in a nuanced and informed way.
Paid mediaaimed at persuading and mobilizing voters of color and rural voters through compelling creative and localized messaging across mediums, with a focus on the platforms they are most responsive to, and in their language of choice.
In-district organizing working with local leaders and members of the community to drive outreach and engagement focused on voter registration, community events.
Building grassroots cohortsby establishing and building on existing connections with grassroots leaders and national organizations to collaborate with the DCCC by amplifying our initiatives and facilitating voter engagement within key communities.
