DCCC Independent Expenditure (IE) early investment includes more than double the initial digital reservations from 2022 cycle
The Democratic Congressional Campaign Committee (DCCC) announced its first round of ad reservations for the 2024 cycle. This initial round of reservations – totaling $28 million – includes $16 million for broadcast television and $12 million in digital. The DCCC is prioritizing securing inventory in crowded and expensive broadcast media markets and in states with competitive races at the top of the ticket.
The $12 million reserved on digital is twice the amount the DCCC initially reserved in the 2022 cycle. By leveraging streaming and digital platforms, the committee is diversifying its media mix to reach voters in an increasingly fragmented media landscape. All told, this represents the opening salvo in Democrats’ efforts to win back the House this November.
“The stakes for the House Majority couldn’t be higher. House Republicans are obsessed with pursuing a dangerous and extreme agenda to take away reproductive freedom, cut Social Security, and give more tax cuts to big corporations and the ultra wealthy at the expense of working families,” said Julie Merz, DCCC Executive Director. “Our focus on streaming and digital aligns with the new realities of how and where voters are consuming information. This approach ensures that we are equipped to effectively elevate the threat of GOP extremism and reach the voters who will decide the battle for the people’s House.”
DCCC IE broadcast television reservations by media market are listed below:
Phoenix, AZ: $1,606,000
Tucson, AZ: $1,208,000
Denver, CO: $1,550,000
Bangor, ME: $607,000
Portland-Auburn, ME: $1,029,000
Presque Isle, ME: $118,000
Detroit, MI: $1,458,000
Lansing, MI: $1,280,000
Greenville-NewBern-Washington, NC: $325,000
Raleigh-Durham, NC: $1,399,000
Omaha, NE: $1,068,000
Toledo, OH: $1,105,000
Cleveland-Akron, OH: $1,428,000
Philadelphia, PA: $279,000
Wilkes Barre-Scranton, PA: $1,976,000
Digital reservations were made in the following competitive states, which represent the majority of the House battlefield, and target key constituencies including Hispanic, African American, and AAPI voters: AZ, CA, CO, CT, IA, IL, ME, MI, MT, NC, NE, NH, NM, NV, NY, OH, OR, PA, TX, WA, and WI.
As in previous cycles, the DCCC IE will make additional reservations and may make changes to reservations as the cycle continues.
