DCCC Reaches Out To Black Voters in Earliest-Ever Radio and Print Outreach Campaign

Early five-figure outreach campaign reaching Black voters highlights House Democrats’ wins for Black communities

“This investment echoes our commitment to reaching out to and investing in Black communities earlier than ever,” said DCCC Chairman Rep. Sean Patrick Maloney. “House Democrats delivered the strongest year of economic growth in decades, passing relief for Black businesses and getting folks back to work in record numbers. But we all know there’s much more work to be done. House Democrats are focused on fighting for the issues that matter most to Black Americans. These ads make clear to Black voters that Democrats are working for them, and reminds them of the immense power they hold as battleground voters.”

The DCCC’s new radio ads, “We Can’t Turn Back” and “We Did That”, highlights the positive impact Democrats’ American Rescue Plan had on Black families, workers, and businesses, and reminds listeners that every single Republican voted against it. “We Can’t Turn Back” also hits Republicans for their efforts to make it harder for Black voters at the polls and their refusal to support meaningful police reform. The print ad, “We Did That!”, outlines the ways House Democrats have delivered for Black families, including the ground-breaking Child Tax Credit.

“Republicans have turned their backs on Black families every chance they’ve had, voting against efforts to lower costs, expand affordable child care, and get people back to work,” said DCCC Senior Advisor for Black Engagement Christale Spain. “It’s so important for Democrats to start drawing a clear contrast between the work they’ve done to help Black families, and the serious threat that House Republicans present to our communities. House Democrats have a good agenda for Black America, and it’s on us to bring a powerful and convincing message to our party’s most powerful voting bloc.”

The outreach campaign is part of the DCCC’s Building Our Base Project, a long-term strategy, with an initial investment of $30 million, to empower House Democrats’ efforts to further build stronger, genuine relationships with Black, Latino, and AAPI communities across the nation to help power Democratic victories in the midterms and beyond.

The project prioritizes outreach to radio, digital, and print media outlets that focus on reaching Black, Latino, and AAPI audiences to highlight how House Democrats have delivered for families of color.

RADIO: Listen to “We Can’t Turn Back” Here and “We Did That” Here

WE CAN’T TURN BACK
The last few years have been challenging, scary and unpredictable. But we’ve come together to raise our voices and send leaders to Washington who are fighting for our community.

Democrats in Congress delivered for US with the American Rescue Plan, and now, we’re back to work, our businesses are reopening, and our kids have returned to classrooms where they thrive.

And not a single Republican voted for it. AND they continue making it harder for Black voters at the polls. Republicans refuse to support real police reform. They EVEN voted against creating millions of jobs, fixing roads, bridges, and expanding high speed internet access.

We’ve got more work to do. We can’t turn back now.

Visit IWillVote.com to learn how you can help protect our progress.

Paid for by DCCC, DCCC.org. Not authorized by any candidate or candidate’s committee. DCCC is responsible for the content of this advertising.

WE DID THAT
OUR community endured burdens beyond belief in recent years. But Democrats in Congress have been working hard for us.

They’ve delivered on the American Rescue Plan, the monthly Child Tax Credit, helped reopen OUR businesses and got OUR kids back in school. We DID that!

And NOT a SINGLE Republican in Congress voted for it.

To learn how you can help push for progress, visit IWillVote.com.

Paid for by DCCC, DCCC.org. Not authorized by any candidate or candidate’s committee. DCCC is responsible for the content of this advertising. 

###