House Democrats Reach Black Voters on Radio, Print, Digital, Mail in Seven-Figure Outreach Campaign
This week, the DCCC boosted its Black outreach campaign with a new radio ad to match print and digital ads designed and placed to reach Black voters in key Congressional districts. With an accompanying direct mail campaign, the DCCC will make a seven-figure investment in targeted advertising and paid communications to reach Black voters across mediums in more than one dozen battleground districts in Arkansas, Georgia, Ohio, New York, New Jersey, North Carolina, South Carolina, Texas, and Virginia.
“This cycle, we began communicating with Black voters earlier than ever before and this added investment is a critical part of our closing argument that House Democrats are here to fight with and advocate on issues important to Black Americans,” said DCCC Chairwoman Rep. Cheri Bustos. “House Democrats made it clear we are focused on the life or death needs of Black Americans when we passed The George Floyd Justice in Policing Act this summer, but our work is not done. We need to prioritize investments in Black businesses and job training programs, and we will continue to stand-up for healthcare in a pandemic that is disproportionally impacting Black Americans. This ad reminds Black voters of a simple message: they have the power to make the change their communities need.”
The campaign is a part of the DCCC’s Cycle of Engagement, a $30 million multi-year strategy to ensure House Democrats earn the support of key constituencies — people of color and younger Americans — and turn them out to vote for Democrats for Congress. The program includes advertising like the effort boosted this week, qualitative and quantitative research components, and a field program that placed constituency organizers in key battleground districts earlier this year.
“This is a full-court press. Our investments are about bringing a persuasive message to the party’s most powerful voting bloc. House Democrats have an agenda for Black America on criminal justice reform, on jobs and economic mobility, when it comes to healthcare and COVID-19 relief and certainly when it comes to protecting our most powerful tool in this democracy, our right to vote, said Chris Taylor, DCCC Black Media Advisor. “We have to vote all the way down the ballot and these House races are critical to the issues our community is navigating.”
This cycle the DCCC’s Cycle of Engagement program prioritized partnering with some two dozen Black-owned and Black-led firms. To conduct research, the committee, in partnership with The Congressional Black Caucus PAC hired veteran pollsters Ron Lester and Cornell Belcher. The pollsters found that Democrats wanted to hear explicitly what Democrats were doing to lift-up their communities. The research also found that potential Black voters are motivated by a legacy of activism in America that has been especially on display this year.
Those learnings informed the DCCC’s partnership with the National Newspaper Publishers Association (NNPA) which began last June in the wake of protests around the death of Geroge Floyd. It will continue through election day with messages on the economy, healthcare, and voting rights. The DCCC’s new radio ad, “Our Power” encourages Black voters to channel the energy around justice reform and a poor COVID response into action at the ballot box. The ad will air on Black radio across the country today through election day.
Beyond making their case to Black voters in paid communication, the DCCC along with its partners at the Democratic Senatorial Campaign Commitee and Democratic National Committee is protecting ballot access too. Democrats have invested more than $10 million in a historic litigation strategy aimed at beating back Republican voter suppression efforts that overwhelmingly target people of color. To date Democrats have won or settled more than a dozen cases in key battlegrounds like Georgia, North Carolina and South Carolina.
RADIO — LISTEN TO “OUR POWER” HERE:
VO: We’ve raised our voices. We’ve marched for justice. We’ve come so far. But to make this moment count, our power must be felt. And our votes are that power.
Our power to create police reform that answers our demand for justice.
Our power to deliver the healthcare we need when our lives are on the line.
Our power to raise wages, expand Black homeownership, lift up Black businesses.
Democrats in Congress are ready to pass our agenda. Republicans are blocking it. They’re even trying to block our votes.But across America, we are refusing to be silenced. We’re showing up to vote in numbers never seen before.
Go to I will vote dot com to make your plan to vote. That’s I will vote dot com. Use your power. VotePaid for by D-C-C-C. Not authorized by any candidate or candidate’s committee. D-C-C-C is responsible for the content of this advertising.
PRINT ADS:
###