On CNN’s Inside Politics in a discussion about the Democrats’ efforts to turn out voters of color, Politico’s Rachael Blade highlights the DCCC’s unprecedentedly large and early investment to reach diverse voters, especially Latino voters, ahead of the 2018 Midterm Election.
KEY POINTS:
- The DCCC launched an unprecedented $25 million investment to turn out diverse voters, women and millennials who are less likely to vote, which started in early 2017
- From day one, the DCCC made it a priority to build a pipeline of diverse, local field directors and organizers from the district that look like the district. That’s why the DCCC has invested heavily in hiring diverse field staff and Latino field directors, particularly in the swing districts with notable Hispanic populations.
- The DCCC has been on air with several Spanish-language television ads across the county, and is also investing in robust digital, mail and radio programs.