News · Press Release

ICYMI: Widespread Coverage of DCCC’s Substantial Digital & Radio Campaign

In case you missed it, the Democratic Congressional Campaign Committee has launched a three-pronged paid media campaign hitting vulnerable House Republicans for their disastrous republican repeal and ripoff bill.

  • 15 Second Digital Ads Running on Google Search & YouTube
  • Graphic Ads Running on Instagram & Facebook
  • Drive-Time Radio Blitz in the Los Angeles Media Market

“The passage of this repeal and ripoff bill was a defining moment for every single House Republican,” said DCCC Spokesman Tyler Law.  “That’s why the DCCC moved quickly to launch a substantial digital and radio ad campaign to educate voters on the personal impact of this disastrous bill. Our early investments reflect the huge opportunity for House Democrats to maximize gains on an expanding midterm battlefield.”

Here’s a look at some of the coverage…


Politico: DCCC expands AHCA campaign with 15-second digital ads in 10 districts

The DCCC is launching 15-second digital ads targeting ten vulnerable Republicans over their votes in support of the Republican plan to repeal Obamacare.

The ads will run over the next two weeks as YouTube pre-roll and on Google search results. They attack the GOP plan as “unaffordable” and blast it for allowing insurers to charge older people more for insurance. (Notably, all the news clips included in the spot come from Fox News.) “And House Republicans voted yes,” a narrator declares at the end of the ad.


Washington Post: The Democratic Congressional Campaign Committee is launching a digital ad campaign against 10 House Republicans who voted for the health care bill


It’s part of a six-figure buy that will be spread out over the next two weeks, including radio ads. The message is a preview/test for broadcast buys down the road. The 15-second web videos (YouTube pre-roll) will target Martha McSally (AZ-02), Jeff Denham (CA-10), David Valadao (CA-21), Carlos Curbelo (FL-26), Kevin Yoder (KS-03), Bruce Poliquin (ME-02), Jason Lewis (MN-02), Rodney Frelinghuysen (NJ-11), Claudia Tenney (NY-22) and John Faso (NY-19). Display ads will also target anyone who Googles the names of these lawmakers.


Roll Call: DCCC Targets 10 Republicans on Health Care In New Ads

The Democratic Congressional Campaign Committee is launching new digital ads Monday as part of its media campaign targeting Republicans who voted for the American Health Care Act. 

[…] The DCCC’s ads are part of a broader campaign focused on last week’s health care vote. The committee launched ads on social media sites right after the vote, targeting 30 Republicans, including some who voted against the bill. The DCCC has also launched radio ads in California and additional digital ads.


Washington Post: Democrats launch ads against pro-AHCA Republicans

Fresh off a weekend of strong fundraising and angry town hall meetings, two groups working to elect more Democrats in 2018 are up with targeted ads that portray the American Health Care Act as a bill of horribles.

The Democratic Congressional Campaign Committee, which has talked about the AHCA opening up the most competitive House map in eight years, has launched 15-second Web ads in 10 at-risk Republican districts. The messaging in the ad, tellingly, comes entirely from Fox News. Chris Wallace is seen telling Speaker of the House Paul D. Ryan that the AHCA makes coverage “unaffordable,” and a Fox daytime host says it makes coverage “more expensive for people ages 50 to 64.”


Wall Street Journal: Political Ads Step Up Pressure in Health-Care Debate

The House Democrats’ campaign arm, the Democratic Congressional Campaign Committee, said it had placed a radio and digital ad buy targeting Republicans in Clinton districts. Lawmakers targeted include Reps. David Valadao and Darrell Issa of California and Mike Coffman of Colorado. Voters there backed Republicans for Congress while favoring Mrs. Clinton by 15.6 percentage points, 7.5 points and nearly 9 points, respectively.


Los Angeles Times: Democrats to run ads targeting California’s House Republicans who voted for healthcare bill

Democrats on Monday will begin airing a drive-time ad on Southern California radio stations targeting five Republican members of Congress who voted Thursday for the GOP healthcare plan.

The ad buy, currently scheduled to run for one week on news, sports and Spanish-language stations, is rare this early in the election cycle. 


MSNBC Morning Joe: Heidi Przybyla (USA Today) Talks about DCCC Digital Ads


CNN: How Republicans from Clinton-won districts voted on health care

The DCCC announced after the vote on Thursday that they were starting a digital ad campaign against Issa, Walters and 28 other Republicans.


Politico: DCCC, DSCC release web ads after Obamcare repeal vote

The DCCC is running an ad outlining the impact of the law on Facebook and Instagram in 30 districts belonging to vulnerable House incumbents, including Reps. Martha McSally of Arizona, Steve Knight of California, Carlos Curbelo of Florida, Rod Blum of Iowa, Jason Lewis of Minnesota and Barbara Comstock of Virginia. (Comstock voted against the bill.) The committee is likely to follow up with more ads and attacks during the upcoming congressional recess.


Roll Call: Democrats Pounce on Health Care Vote, Attacking All Republicans

Minutes after the vote, the Democratic Congressional Campaign Committee announced it was launching digital ads in 30 GOP districts. On their target list were several members who voted against the bill, including Colorado Rep. Mike Coffman, Ohio Rep. David Joyce, Pennsylvania Reps. Ryan A. Costello and Patrick Meehan, Texas Rep. Will Hurd and Virginia Rep. Barbara Comstock.


The Hill: Dems warn GOP: Now you own healthcare

Now that Republicans have successfully taken the first step in moving legislation to undo the law, Democrats sense an opportunity to get even in 2018.

[…] The Democratic Congressional Campaign Committee announced Thursday it is launching digital ads in 30 districts, regardless of whether the Republicans holding them voted for the healthcare bill.


Wall Street Journal: Democrats Prepare 2018 Campaign Attack Against Vulnerable Republicans Over Health Bill

After, the bill to repeal and replace the Affordable Care Act passed the House, the Democratic Congressional Campaign Committee announced it would be buying digital advertisements to attack vulnerable Republicans. The ads will run on Facebook and Instagram, social media platforms that allow for targeting via zip code, and interest groups (such as a political party).


USA Today: Health care vote puts pressure on dozens of vulnerable GOP reps

Moments after the vote, the Democrats’ official campaign organization blasted out an email announcing a digital ad campaign in 30 Republican-held districts, including those of some of the most vulnerable Republicans who were initially skeptical of the bill but supported it after a new amendment was added, including Reps. David Valadao and Jeff Denham of California.

[…] “Every single House Republican owns this,” said Tyler Law, a Democratic Congressional Campaign Committee spokesman.


Washington Post: Democrats troll House Republicans, sing and wave ‘bye-bye’ as AHCA passes

“This is the definition of a political train wreck,” predicted Tyler Law of the Democratic Congressional Campaign Committee. House Democrats’ campaign arm is preparing another round of paid media to whack 30 vulnerable Republicans, like Rep. Barbara Comstock (Va.) or Rep. Darrell Issa (Calif.), for voting for the legislation.


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