Noticias Telemundo highlights the creative way House Democrats are working to persuade and mobilize Latino voters in a majority-Latino district in the Central Valley.
The events in CA-13 that were highlighted are part of the investments from the DCCC’s “P.O.W.E.R. The People” people program to persuade and mobilize voters of color.
Democrat Adam Gray faces Republican Rep. John Duarte for a seat in the Central Valley, a rematch of the race two years ago in District 13, which is at least 50% Latino and had voted Democratic from 1974 until 2022, when the Republican won after redistricting.
And although Biden won here in the presidential election, Duarte won by only 564 votes.
There Democrats have invested in organizing events for the Latino community, like what they call ‘Boletas y Belleza’, focused on women, for which they partnered “with local manicurists and hairdressers to offer manicures and haircuts in a more informal environment to have conversations about how to participate and make your voice heard with a vote,” [DCCC spokesperson José] Muñoz said.
“During the event, participants received information on how to register to vote and also verified that their voter registration was up to date. We also had conversations about the importance of voting in elections, including the power their vote would have in competitive races for the House of Representatives”.
They also had called ‘Noche de Pelea’, an event focused on the Latino men of District 13, in which they met with about 50 community members to watch Canelo Álvarez’s boxing match, and talk about the problems facing the Latino community in the Central Valley, such as the water scarcity crisis and the challenges that Hispanic children face in schools.
The DCCC announced that it invested $27 million in additional ads focused on taking seats from Republicans, including 1.5 million for Spanish-language television ads, like others in radio, most in districts 13 and 22.
