众议院民主党人宣布投入巨资吸引有色人种社区参与，这对夺回多数席位至关重要

P.O.W.E.R. The People（五个英文字首—说服、组织、欢迎、教育、接触 —“赋予人民权力”）是一项具有历史意义的八位数投资，重点是说服和动员AANHPI（亚裔美国人、夏威夷原住民/太平洋岛民，下同）、非洲裔和拉丁裔选民

民主党国会竞选委员会 （DCCC） 宣布了P.O.W.E.R. The People，这是一项八位数的投资，旨在说服和动员 AANHPI、非洲裔和拉丁裔社区，他们是民主党人夺回众议院所需的联盟的重要组成部分。

民主党国会竞选委员会为有意义地吸引有色人种社区的参与所做的努力将包括在以下方面的投资：研究和民意调查；付费媒体（印刷品、广播、邮件、电视和数字媒体）区内组织活动；选民保护和教育；反击旨在混淆、分散和分裂有色人种选民的干扰和错误信息，尤其是在网络上。

民主党国会竞选委员会主席苏珊·德尔贝尼（Suzan DelBene）就这一历史性投资发表了以下声明：
“民主党致力于将负责任的治理带回众议院，以便我们能够继续开展降低成本、保护和扩大医疗保健以及为选民提供服务等重要工作。我们知道，有色人种选民对民主党的联盟至关重要，民主党国会竞选委员会的投资凸显了我们在有色人种社区关心的问题上持续地与他们接触的承诺”。

民主党国会竞选委员会负责竞选的副执行主任米塞尔·博克（Missayr Boker）说：
“P.O.W.E.R. The People兑现了我们对我们脆弱的民主所依赖的多民族联盟的承诺。通过有意识地优先考虑与这些社区的持续外联活动，我们正在将我们的道德和战略要务结合起来，以确保民主党赢回众议院。当极端的共和党人继续撒谎、欺骗和压制有色人种的选票以赢得选举时，民主党人明白，当每个人的声音都被听到时，民主才会得到加强。”

民主党国会竞选委员会全国参与主任玛丽亚费尔南达“马里弗”扎卡里亚斯（Mariafernanda “Marifer” Zacarias）说：
“民主党国会竞选委员会正在进行一项历史性投资，以说服和吸引对民主党夺回众议院至关重要的有色人种选民。我们知道，通过电视、数字、印刷、邮寄和广播等方式，通过区内组织人员，并在深入研究和民意调查的基础上，与有色人种选民开展具有文化包容性和共鸣的持续外联活动是多么重要。P.O.W.E.R. The People建立在民主党国会竞选委员会之前与有色人种社区接触的周期性基础之上，以讲述民主党如何为劳动人民提供服务，以及共和党对我们的基本权利构成的危险”。

其他背景情况：
P.O.W.E.R. The People计划包括：

• 通过深入研究和民意调查，更好地了解对有色人种社区具有重要意义的问题。定性研究与定量研究相结合，将使我们能够更好地与AANHPI、非洲裔和拉丁裔社区建立联系，并以细致入微和知情的方式解决他们的优先事项。这将包括开展我们有史以来的第一个媒体消费研究项目，以确保我们能够在人们消费信息的时间和地点巧妙地接触到他们。

• 具有文化内涵并能引起共鸣的付费媒体，旨在通过引人注目的创意和本地化的跨媒体信息来说服和动员有色人种选民，重点关注他们最感兴趣的平台，并使用他们选择的语言，包括英语、韩语、普通话、西班牙语、西班牙语和越南语。

• 区内组织与当地领导人和社区成员合作，推动外联和参与工作，重点是选民登记、社区活动以及与基层领导人和全国性组织建立关系。

• 开展选民保护和教育活动，确保有色人种社区了解投票法中有意或无意为投票设置障碍的变化，让他们了解自己的投票选择，并在适当的情况下建立对邮寄投票做法的信任。

• 追踪和打击通过社交媒体和传统媒体传播的虚假信息，其旨在劝阻有色人种投票，同时通过名为 “In It Together（與您一起）”的在线信息中心，制定反击突出的虚假信息和错误信息的策略。“In It Together”是对上一周期的“Juntos（西班牙语，意即“一起”）”的扩展，将提供引人入胜的内容和资源，方便与朋友、家人和社区成员分享，以回击错误的叙述，并宣传众议院民主党人的主要成就。该中心包含的内容侧重于核心优先事项，包括降低劳动人民的成本、增加医疗保健的可及性并降低相关成本、保持我们社区的安全等等。

  • In It Together将包括符合文化习惯、易于分享的英语、印地语、韩语、普通话、西班牙语、他加禄语和越南语内容。

P.O.W.E.R. (Persuade. Organize. Welcome. Educate. Reach.) The People is an historic eight-figure investment focused on persuading and mobilizing AANHPI, Black, and Latino voters

The DCCC is announcing P.O.W.E.R. The People, an eight-figure investment to persuade and mobilize AANHPI, Black, and Latino communities who are an essential part of the coalition Democrats need to take back the House.

The DCCC’s effort to meaningfully engage communities of color will include investments in: research and polling; paid media (print, radio, mail, TV and digital); in-district organizing; voter protection and education; and pushing back against dis and misinformation aimed at confusing, distracting, and dividing voters of color, especially online.

DCCC Chair Suzan DelBene issued the following statement about the historic investment: 
“Democrats are committed to bringing responsible governance back to the House so that we can continue the important work of lowering costs, protecting and expanding health care, and delivering for our constituents. We know that voters of color are critical to Democrats’ coalition and the DCCC’s investments highlight our commitment to continuously engaging with communities of color on issues they care about.”

DCCC Deputy Executive Director for Campaigns, Missayr Boker: 
“P.O.W.E.R. The People honors our commitment to the multiethnic coalition that our fragile democracy depends on. By intentionally prioritizing sustained outreach to these communities, we are marrying our moral and strategic imperatives to ensure Democrats win back the House. While extremist Republicans continue to lie, cheat and suppress the vote of people of color in order to win elections, Democrats understand that democracy is strengthened when everyone’s voice is heard.”

DCCC National Engagement Director, Mariafernanda “Marifer” Zacarias:
“The DCCC is making an historic investment to persuade and engage voters of color who are critical for Democrats’ path to taking back the House. We know how important it is to have ongoing culturally inclusive and resonate outreach with voters of color including in TV, digital, print, mail, and radio, through in-district organizing staff, and informed by in-depth research and polling. P.O.W.E.R. The People builds on the DCCC’s prior cycles of engagement with communities of color to tell the story of how Democrats are delivering for working people, and the danger Republicans pose to our fundamental rights.”

Additional Background: 
The P.O.W.E.R. The People program includes:

• In-depth research and polling to better understand the issues of importance to communities of color. The combination of qualitative and quantitative research will enable us to better connect with AANHPI, Black, and Latino communities and address their priorities in a nuanced and informed way. This will include undertaking our first ever media consumption research project to ensure that we are smartly reaching people where and when they consume information.

• Culturally competent and resonant paid media aimed at persuading and mobilizing voters of color through compelling creative and localized messaging across mediums, with a focus on the platforms they are most responsive to, and in their language of choice, including English, Korean, Mandarin, Spanish, Spanglish, and Vietnamese.

• In-district organizing working with local leaders and members of the community to drive outreach and engagement focused on voter registration, community events, and building relationships with grassroots leaders and national organizations.

• Voter protection and education to ensure communities of color understand changes in voting laws intentionally and unintentionally designed to create barriers to the ballot box, inform them about their options for casting a ballot, and build trust in the practice of voting by mail where it is appropriate.

• Tracking and countering disinformation spread through social and traditional media aimed at dissuading people of color from voting while also developing strategies to combat salient dis and misinformation through an online information hub called “In It Together.” “In It Together” is an expansion of last cycle’s Juntos, and will provide engaging content and resources that can be easily shared with friends, family, and community members to push back against false narratives and tout key accomplishments from House Democrats. The hub includes content focused on core priorities including lowering costs for working people, increasing access and reducing costs associated with health care, keeping our communities safe, and much more.

  • In It Together will consist of culturally competent, easily shareable content in English, Hindi, Korean, Mandarin, Spanish, Tagalog, and Vietnamese.

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