Gabe Vasquez

New Mexico’s 2nd (NM - 02)

Updated: September 28, 2022

Overview

This race will be decided on a fundamental question – who is going to put New Mexico families first. Yvette Herrell is focused on helping herself and pushing an extreme right-wing agenda, not doing what’s right for New Mexico families; she is not your “typical” politician- she is much worse.

Summary

Voters need to see TV ads on Albuquerque and El Paso broadcast, cable, and satellite TV and voters who are OTT/CTV subscribers across the district need to see ads and persuadable voters district-wide, particularly center-left Anglo voters, all Hispanic voters, Anglo women and younger voters need to see digital ads about:

  • Yvette Herrell is one of the most extreme politicians in Washington. Not only did she sponsor legislation that would make abortion a felony, even in the case of rape and incest, but she even voted to protect an extremist who supported executing other politicians and against justice for the brave police who defended the Capitol on January 6th.

Voters who are persuadable in the El Paso market, particularly center-left Anglo voters, all Hispanic voters and in particular Hispanic men, Anglo women and younger voters should see digital ads and should read mail about:

  • While proudly working to make abortion a felony and ban it nationwide, even in the case of rape or incest – Yvette Herrell has been out for herself. Yvette Herrell has received over $156,000 from the financial industry, so it’s no wonder she wanted payday lenders to write their own laws. She not only voted against bills to cap interest rates on predatory loans, but even voted against blocking payday lenders from charging interest rates up to 299%.

Hispanic voters across the district need to see TV ads in both English and Spanish, hear radio ads in both English and Spanish, and Hispanic persuadable voters need to see digital ads in both English and Spanish about:

  • Yvette Herrell is one of the most extreme politicians in Washington. Not only did she sponsor legislation that would make abortion a felony, even in the case of rape and incest, but she even voted to protect an extremist who supported executing other politicians and against justice for the brave police who defended the Capitol on January 6th.

Hispanic voters across the district need to hear radio ads in both English and Spanish and Hispanic persuadable voters, particularly Hispanic men, across the district need to see digital ads in both English and Spanish about:

  • Yvette Herrell has received over $156,000 from the financial industry, so it’s no wonder she wanted payday lenders to write their own laws. She not only voted against bills to cap interest rates on predatory loans, but even voted against blocking payday lenders from charging interest rates up to 299%.

Voters and Hispanic voters who care about the environment need to see on Albuquerque and El Paso broadcast, cable, and satellite TV and voters who are OTT/CTV subscribers across the district need to see ads and persuadable voters and persuadable Hispanic voters need to see digital ads about:

  • Yvette Herrell introduced legislation to transfer federal public lands to be sold off by the state, voted against protecting New Mexicans from toxic methane gas leaks that harm our health, air, and water quality, and voted against holding polluters accountable even when their toxic waste was linked to causing cancer and liver damage. Herrell even tried to profit off dumping toxic sludge in Otero County.

BACK UP

Additional Resources

For Hispanic voters, the tone and communication around Yvette Herrell’s position around the abortion ban and protecting extremists who attacked the Capitol should be stated literally and metaphorically from a ‘Dime con quien andas, y te dire quien eres’ angle in both English and Spanish. 

Video of Yvette Herrell with Confederate Flag

Herrell Research Book 




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