Tano Tijerina

Texas’s 28th (TX - 28)

Updated: October 1, 2026

Overview

Tano Tijerina is an out of touch multi-millionaire who cannot be trusted. Henry Cuellar is a fighter for South Texas who understands the value of hard work and has a history of working with both parties to deliver real results for the region.

SUMMARY

Starting immediately, voters in the Harlingen and Laredo media markets need to see ads in both English and Spanish on broadcast and cable, and Democratic and Independent voters district wide need to see ads on YouTube and streaming that:  

• Tijerina voted to increase his taxpayer-funded Judge’s salary every year for the last five years, boosting his pay by 38% to over $130,000. Tijerina increased his salary as he raised property tax bills 8 times and opposed an exemption that allows homeowners to reduce their tax burden by 20%.
• Voters also need to know that Tijerina is a corrupt politician who used his position as County Judge to make sure one of his congressional campaign donors was awarded a county government contract. After taking over $3,000 in contributions from a bidder, Tijerina pushed his donor’s higher bid through, even though there were three more qualified bids that would cost taxpayers hundreds of thousands of dollars less.

Democratic voters, independent White voters under the age of 50, and lean-Republican, independent, or lean-Democratic voters who are likely to vote – should receive mail about how: 

• Tano Tijerina wants to keep building giant data centers across the district that will drain the water supply, drive up their costs, and line the pockets of billionaires. Tijerina has even stated “data centers are extremely good.”

Additional Resources

• Hispanic voters under 50 need to see short versions of ads on digital and streaming platforms, in addition to ads that may run on TV.
• It is important to know that Harlingen media market GRPs are capped per entity.
• {Back-up}
• Tano Tijerina (TX-28) Research Report

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