Stewart Mills III has been pouring a lot of money into his new look – giving his campaign one million dollars of his $217 million net worth – and spending it on slick new campaign ads where he traipses around a scrapyard.
Now Mills has confirmed that his newly-retooled image was all an expensive act: in an interview with the National Journal, Mills candidly discusses how they’ve “put enough resources into a number of ads, so when those ads show up … on the airwaves, those people will know the real Stewart Mills.”
Sounding more like a political pundit than a candidate for Congress, Mills drops words like “inoculation” to describe a “more carefully-calibrated blue-collar image.” Mills’ plan is to fool voters into thinking that this isn’t the same multi-millionaire who believes the idea that the rich don’t pay their fair share is “personally offensive.”
“Yup, nothing says ‘blue-collar’ like spending a million dollars of your inheritance to craft a blue-collar image,” said Sacha Haworth of the DCCC. “Stewart Mills III should know that he can’t ‘inoculate’ himself against the fact that he is an out-of-touch multi-millionaire who supports tax cuts for the wealthy while opposing raising the minimum wage.”