Spanish Voters Will Hear from Evelyn & Julieta – Familiar Faces Also Featured in Robust, Long-Term Digital Program
“Vamos a votar por un cambio… Juntas”
In an unprecedented move ahead of Election Day, the DCCC today launched its first-ever multi-state Spanish-language television ad to get out the vote, building on a robust, two-year effort to turn out Hispanic voters. The Spanish ad will run on Univision, Telemundo and other key stations in 8 large media markets. It features a hardworking Hispanic family that is struggling to get ahead, but motivated about voting on November 6th to change Congress and elect members who will fight for people like them.
WATCH:
The historic $500,000 ad buy is just the latest in the DCCC’s unprecedented, $30 million effort to register and turn out key Democratic base voters across targeted swing districts, including Hispanics, African Americans, Asian Americans and millennials. The DCCC has been on the ground, mobilizing in diverse swing districts with local and diverse organizers beginning in February of 2017, and this ad is an addition to the ongoing digital, radio and mail communications towards Spanish-speaking voters.
Translated Script:
My mom has worked very hard to give me a better future.
I work in a hospital, I have a bachelor’s degree and even though I want to get ahead I can’t right now.
We need a Congress that will fight for us. And for that reason we are going to vote for a change.
We are going to vote Tuesday, November 6. Together.
“This is one of the most consequential midterms in modern history and the DCCC has left no stone unturned in order to connect with key Democratic voters, in a long-term, personalized and strategic way,” said DCCC Hispanic Media Director Javier Gamboa. “This multi-state Spanish-language television ad campaign will reach hundreds of thousands of Spanish-speaking voters and features real voters, their aspirations and their reasons to vote. This unprecedented DCCC investment is the capstone of two years of localized work in these communities, and there’s no doubt Hispanic voters are motivated, voting early and essential in flipping the House in one week.”
Evelyn, Julieta and their family will be familiar to Spanish voters in these key districts, because they have also been featured in a robust digital campaign targeting Hispanic voters:
KEY DETAILS:
- The DCCC is placing a historic six-figure national Spanish-language television ad buy during the last week before the election.
- This unprecedented TV ad starts Tuesday, October 30th through November 6th, and it will air on Telemundo and Univision in eight media markets and will reach hundreds of thousands of Hispanic voters.
- Albuquerque and El Paso in districts including NM-02 & TX-23
- Dallas-Ft. Worth in districts including TX-32, TX-06
- Houston-Galveston in districts including TX-07, TX-02 & TX-22
- Las Vegas in districts including NV-03, NV-04
- Sacramento in districts including CA-10
- Los Angeles in districts including CA-25, CA-39, CA-45, CA-48, CA-49
- Salt Lake City-Ogden in districts including UT-04
- Full list of Congressional Districts per MMA available upon request
- This ad features a real family talking about real struggles and aspirations, and was produced by firms outside of traditional political ad-making. The message and tactics are based on extensive DCCC research, including DCCC focus groups across the country:
- The DCCC has conducted Latino Focus Groups: California, Colorado and Florida (Spring 2018); Colorado, California and New Mexico (Summer 2018)
- This is NOT the FIRST or ONLY Spanish-language television ad that the DCCC has aired this cycle. The DCCC launched its first Spanish ad of the cycle in California’s June 5th primary, on behalf of Gil Cisneros. Between the DCCC’s IE and partnering with individual campaigns, the DCCC has launched a total of 17 Spanish-language district-specific ads, making this the cycle with the most Spanish-language paid media.