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Today, the DCCC announced a seven-figure investment in digital, print and radio advertising to court, galvanize, and mobilize Latino voters in critical battleground districts. The first radio advertisements will run in Arizona, Nevada, New Mexico, and Texas, and will spotlight Republicans’ extreme plans for America and highlight the historic accomplishments Democrats have delivered to communities.
This most recent advertisement investment is part of the historic $30 million investment in the DCCC’s Building Our Base project from last fall and joins the DCCC’s initial seven-figure investment in Latino-focused organizing programs from last spring and additional seven-figure investment in organizing programs to build relationships with Latino communities and voters.
“Democrats refuse to take Latino voters for granted and this latest investment will join the DCCC’s cycle-long commitment to court, build and expand Democrats’ relationship and commitment to the Latino electorate,” said DCCC Senior Advisor for Latino Engagement Mariafernanda Zacarias. “At a time when Republicans lie and try to deceive voters, especially in Latino communities, the DCCC is going to continue making the case that Democrats are the best for our families and our freedoms.”
Here are examples of some ads set to air:
Ad 1
[HOMBRE 1] Y ESTA CARNITA ASADA PORQUE LA ORGANIZASTE? ¿VAS A ANUNCIAR OTRO HIJO?
[HOMBRE 2] QUE OTRO HIJO NI QUE NADA, QUIERO TENER TIEMPO EN FAMILIA, PASARLA BONITO Y VER LAS COSAS POSITIVAS QUE VIENEN PARA TODOS.
[HOMBRE 1] PERO QUE NO ESTAS VIENDO QUE LOS REPUBLICANOS EXTREMISTAS NOS ESTÁN DANDO HASTA POR DEBAJO DE LA LENGUA Y TU HACIENDO FIESTAS!…PERO GRACIAS POR INVITARME ME LA ESTOY PASANDO BIEN, (TONO INTRIGADO) Y QUE COSAS BUENAS?
[HOMBRE 2] PUES LO QUE HAN ESTADO HACIENDO Y LOS PLANES QUE TRAEN LOS DEMÓCRATAS, NOS VAN A SACAR DEL HOYO!
[HOMBRE 1] NAAA… ES EN SERIO?
[HOMBRE 2] SI, YA AUMENTARON LA CANTIDAD DE TRABAJOS Y TIENEN PLAN PARA LA ECONOMÍA, PARA BAJAR EL COSTO DE LA VIVIENDA, LAS RENTAS, REDUCIR COSTOS MÉDICOS Y MUCHAS COSAS MÁS. ESO SI, PREPARATE Y SAL A VOTAR
[HOMBRE 1] ANDALE PUES CON RAZÓN HICISTE LA FIESTA, ASÍ HASTA A MI ME DISTE BUENAS NOTICIAS. [PLÁTICA VA DISMINUYENDO EN VOLUMEN] OYE Y YA NO VAS A TENER MÁS HIJOS? YO PENSE QUE ERA PARA ESO LA FIESTA…[FADE OUT]
[DISCLAIMER] PAGADO POR D-C-C-C. DCCC.ORG. NO AUTORIZADO POR NINGÚN CANDIDATO O COMITÊ DE CANDIDATOS. D-C-C-C ES RESPONSABLE DEL CONTENIDO DE ESTA PUBLICIDAD.
Ad 2
[WOMAN 1] AYYYY MY BACK AND NECK HURT.
[WOMAN 2] THAT’S BECAUSE YOU’RE WORKING TOO MUCH. CALMATE! YOU SHOULD SLOW DOWN.
[WOMAN 1] I CAN’T, I NEED TO MAKE MORE MONEY. LOOK, WITH GAS PRICES THROUGH THE ROOF AND MY KIDS NEEDING DAYCARE, IT’S NOT ENOUGH.
[WOMAN 2] DON’T WORRY SO MUCH!
[WOMAN 1] I’M JUST SO STRESSED OUT AND I DON’T KNOW WHAT ELSE TO DO.
[WOMAN 2] WHAT YOU COULD DO IS VOTE FOR DEMOCRATS. THESE REPUBLICAN EXTREMISTS HAVE NO PLAN TO HELP US.
[WOMAN 1] BUT DEMOCRATS SEEM SO OUT OF TOUCH.
[WOMAN 2] NOT TRUE. THESE MAGA REPUBLICANS ARE ONLY WORKING FOR RICH PEOPLE. DEMOCRATS KNOW FIRST-HAND THAT EVEN SMALL PRICE INCREASES ARE HARD ON WORKING FAMILIES LIKE OURS. DEMOCRATS ARE FINDING SOLUTIONS, UNLIKE THE REPUBLICANS. CALMATE, WHAT YOU CAN DO IS VOTE DEMOCRAT.
[DISCLAIMER] PAID FOR BY DCCC, DCCC.ORG. NOT AUTHORIZED BY ANY CANDIDATE OR CANDIDATE’S COMMITTEE. DCCC IS RESPONSIBLE FOR THE CONTENT OF THIS ADVERTISING.
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