NUMBERS TO KNOW IN NC-09

Tomorrow is Election Day in North Carolina’s 9^th Congressional District. Before a single vote has been counted please see below for figures that provide critical context in this race.

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NUMBERS TO KNOW IN NC-09

Facts of this District

• North Carolina’s 9^th Congressional District has been a Republican stronghold since it was last held by a Democrat in 1963.
  • President Trump won NC-09 by 11.9 points. Romney won by 10.3 points.
  • Governor Cooper, who won statewide in 2016, fell short in this district by 11.9 points.
• Republicans hold 34 districts that President Trump lost or won by less than 11.9 points.
• Democrats only hold 3 seats that President Trump lost by more than 11.9 points.
• Yet in this district, Republicans are spending more than $5.4 million, mostly on TV, and the race is a toss-up going into Election Day.

The DCCC’s $5 Million Investment

• Well before the NCSBOE unanimously called for a new election, the DCCC began investing significant staff and legal resources, as well as in data analytics, to demonstrate that the Republican candidate had committed election fraud in the 2018 general election. The investment helped lead to the Special Election.
  • Read more HERE
• After the Special Election was declared, the DCCC built a plan of approach designed to quietly invest in the race, ensure the McCready campaign had the resources to carry their message effectively, and avoid an air-war that would nationalize the race. That plan of investment included:
  • Critical focus group research in African American voter motivation.
  • Polling and modeling to understand the contours and priorities of the NC-09 electorate in a potentially low-turnout special election.
  • A highly targeted digital GOTV plan informed by the DCCC’s qualitative research in voter motivation.
    • Read more HERE.
  • A sustained field investment that hired local staff, activated over 7,000 volunteers, completed over 19,000 shifts, knocked over 230,000 doors, and had over 88,330 conversations with voters.
  • A strategically-timed voter registration push that registered over 1,100 new voters.
  • $1.2 million of TV and digital investment through the Independent Expenditure, focused on Dan Bishop’s record of siding with drug companies instead of North Carolinians in need of affordable health insurance and prescription drugs.
    • Read more HERE and HERE
    • The DCCC avoided nationalizing the race early, and ensured Dan McCready and Democrats were able to out-communicate Republicans down the stretch.
  • Directly helped raise over $150,000 for the McCready campaign.

that brings us to today

• A jump ball race going into the final GOTV weekend in a district that President Trump won by 11.9 points.
• A late $5.4 million Republican TV-focused scramble to rescue a race in which they thought they’d never need to spend.
• A Trump rally the night before the Special Election amidst a Washington Republican panic.